Category Archives: Food

Tongzhe Li, Laura A. Paul, Kent D. Messer, and Harry M. Kaiser Abstract: Willingness to pay (WTP) and willingness to accept (WTA) measures are commonly used for economic analysis with wide-ranging implications for consumer demand, social welfare, marketing, policy, and economic theory. Economic studies have often observed an inconsistency between WTP and WTA—where elicited WTPContinue reading “Measures of Willingness to Pay and Willingness to Accept in Consumer Valuation Experiments”