Water – Laura A. Paul

Laura Paul, Olesya Savchenko, Maik Kecinski, and Kent Messer Scientific information can be designed to help people understand and describe the natural world. Consumers regularly seek out information about their food and drink to help inform their decisions. While this search is generally viewed as a positive process, it becomes troubling when consumers respond negativelyContinue reading “Nudge or Sludge? An Experimental Game Illustrating How Misunderstood Scientific Information Can Change Consumer Behavior”